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September, 2007 Newsletter

     
       
 

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Today’s Tip: Verbal Attacks

A co-worker has become the lightening rod for a lot of anger in the office. People have resorted to using words as weapons: one person calls the person “an arrogant, self-important jerk” and another calls him a “knock-kneed, little tyrant.”

Are the words offensive? Is one of these more offensive than the other?

I’ve written before about name-calling (Jan 07) and labels (Aug 07). Both cause problems: name-calling causes us to question our identity and labels separate us into “we vs. they” groups. While I definitely believe it is preferable to avoid these, in real life we sometimes resort to using names and labels – to vent our frustration or for some other reason.

Sometimes we go too far and the words become a verbal attack. At that point it is not funny – rather it is perceived as mean-spirited and insensitive. Where do we draw the line?

I like the David Letterman philosophy. When he makes people the subject of his jokes, he follows specific principles, including: it is okay to attack those things over which the target has control (choices) but not those things over which they have no control.

With this principle in mind, we can evaluate the words used above:

  • Arrogant, self-important and jerk are all words that, while unpleasant, reflect someone’s perception of how the person chose to act. Therefore they pass the test.
     

  • Tyrant also reflects someone’s perception of how the person chose to act and passes the test. Knock-kneed and little, however, are examples of things over which a person has no control: their physical build. Therefore, they do not pass the test – they go too far.

If we go too far, we will offend many if not most people. This causes undesirable consequences. For example, they may wonder what we say about them behind their back, or they may start to distrust us. Equally important, we shift the focus from our message to the name-calling. If we were trying to make a point, it will be lost in the attack. We become the target.

There are abundant examples in the public discourse. Within the past week MoveOn.org did this: they ran an ad that called Gen. Petraeus “Gen. Betray Us”. Since his name is not a choice, it doesn’t pass the Letterman test. It is likely most people remember the furor it raised but not the (details of the) point they were trying to make, and it didn’t help their reputation.

I don’t recommend this type of attack. It isn’t productive. Before deciding to use words as weapons, such as name-calling and labels, stop and think: what is it you want to accomplish with your words? Are the words you have in mind going to advance your goal, or are they likely to backfire and cause you more harm? If they go too far – they fail the Letterman test – reconsider and find a different way to meet your goal.

Remember… it’s all in how you say it!

If you have a specific communication issue you would like to see addressed in this forum, let Sherry know by contacting her at sherry@thewattsconnection.com.


Let Sherry Help You:

Sherry often speaks to groups interested in learning how they improve their communication skills. If you know of a group looking for speakers, ask her how she can tailor a program to their specific needs.

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You can contact Sherry at sherry@thewattsconnection.com.
 

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